Greg Seles // copywriter
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Chipits Bake With Love

CHIPITS BAKE WITH LOVE

Love isn’t a secret ingredient, it’s something you feel when you get to spend time baking with the people you care about. We used real families in these spots to show Canadians what it really means to bake with love.

 

 INSTAGRAM LIVE BAKING TUTORIALS

When Covid happened, the entirety of Canada was shut down for several weeks. Bakeries were closed and people were baking at home more than ever. To support local Canadian bakers, we launched Chipits baking tutorials on Instagram Live.

Each week, we partnered with a new Canadian baker to highlight their small business and show us all how to bake with love.